Nutella Is Finally Releasing a Vegan Version — Plus, Other Vegan Hazelnut Spread Offerings
Nutella Plant-Based will be available in some European countries in Fall 2024.
Updated July 9 2024, 11:16 a.m. ET
There’s nothing quite like the delicious blend of hazelnut and chocolate. Until recently, however, vegans couldn't enjoy name-brand spreads like Nutella without concerns about the milk additive in the ingredients list.
On May 28, 2024, Ferrero, the maker of Nutella, launched a press release in tandem with Plant Based News announcing the arrival of "Nutella Plant-Based" in Fall 2024.
While fans of Nutella are thrilled that there will be a new vegan hazelnut spread on the market, Nutella Plant-Based might not be in the U.S. for a while — which is why it's always good to have other options. Keep reading for what you need to know about Ferrero's new initiative, plus, some vegan hazelnut spreads you'll enjoy just as much.
On May 28, 2024, Ferrero announced "Nutella Plant-Based," a vegan Nutella, would roll out in Fall 2024.
The company's statement to Plant Based News reads, "At Ferrero, we are always scouting and exploring new categories and emerging food trends. By leveraging innovative spirit and decades of expertise of our beloved global brands, we are now preparing to launch Nutella Plant-Based … starting in autumn 2024. This further addition to the Nutella family will deliver the same unmistakable experience, replacing milk with vegetal ingredients, offering a delicious new choice able to welcome even more people into the brand."
Tragically, there is a caveat: as of writing, Nutella Plant-Based will only be available in "select European markets" in Fall 2024, including Ferrero's home country of Italy. It is currently unclear when the product will be available in the U.S.
There are plenty of other vegan hazelnut spreads that you can enjoy.
Check out these five offerings of alternative chocolate hazelnut spreads while you wait for Nutella Plant-Based to be released in the U.S. You might find you enjoy them just as much — or more!
Nocciolata
Made from organic cocoa and hazelnuts, Nocciolata Dairy-Free is a vegan hazelnut spread that also happens to be gluten-free. Many connoisseurs consider this particular brand to be the cream of the crop when it comes to vegan Nutella alternatives. This product is also free of palm oil, hydrogenated fats, preservatives, and artificial colors, and can be found in stores like Whole Foods.
To Be Honest
According to VegNews, in 2021, Stranger Things actor Noah Schnapp decided to release his own brand of vegan Nutella, called To Be Honest (TBH), after learning that not-so-eco-friendly ingredients like palm oil and dairy milk are found in conventional Nutella. Although Schnapp’s gluten-free, soy-free, vegan hazelnut spread is currently sold out on the TBH website, fans are hoping it will become back in stock soon.
Nutiva
Nutiva has a potent and delicious combination of cocoa, hazelnuts, flaxseed, chia seeds, and coconut oil. It's much healthier than Nutella, and it comes in both Classic and Dark chocolate varieties, both of which are vegan. You can purchase Nutiva at your local Walmart, on Amazon, or directly from the source.
Nature's Store
A well-beloved U.K. product in the vegan community, Nature's Store's Hazelnut and Cocoa Spread can be purchased directly from the brand's website or via Amazon. The spread is gluten-free, RSPO-certfied, free of artificial flavors or colorings, and yes, vegan!
Recipes for vegan Nutella
This first recipe comes from Yumsome, and uses simple, tasty ingredients to create a chocolaty facsimile of conventional Nutella. Because it uses only dairy-free dark chocolate, coconut oil, vanilla, raw hazelnuts, maple syrup, salt, and coconut oil, it winds up being dairy-free, gluten-free, and soy-free. You’ll notice that the recipe doesn’t call for refined sugar, and that’s because all of its sweetness comes from natural sugars.
The second recipe, from Minimalist Baker, is also vegan and gluten-free. It only contains four ingredients: raw or roasted hazelnuts (your choice), sea salt, dairy-free dark chocolate, and pure vanilla extract. It’s a pretty efficient recipe as well, since it only takes about 30 minutes to complete. If it isn’t sweet enough for your tastes, Minimalist Baker recommends adding stevia, maple syrup, or agave nectar rather than attempting to pour in table sugar.