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Ulta's 21 Days of Beauty Sale Will Have 50% Off Deals on Vegan and Cruelty-Free Favorites

Ulta's semi-annual sale on brand-name makeup, skincare, and haircare takes place in August and September 2024. Shop these ethical best-sellers and editor's picks.

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Published Aug. 26 2024, 9:32 a.m. ET

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Brand-name beauty products are typically a splurge for most of us — but for the next few weeks, buzz-worthy beauty is within reach. The Ulta 21 Days of Beauty sale kicks off on Aug. 30, 2024, and it includes a slew of 50 percent off deals on ethical brands like Osea, Olaplex, Briogeo, Half Magic, and Supergoop — and that's just for starters.

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If you shopped Ulta's semi-annual sale back in March, then you know it's kind of a big deal. This time around, my face lit up when I saw how many vegan, cruelty-free products are marked down. Some of my personal favorite makeup, skincare, and haircare picks are represented, along with Ulta shoppers' most raved-about items.

Part of a healthy beauty regimen is replenishing your stash with fresh items on the regular, and these plant-based products are ripe for the picking. Stock up on day cream, night cream, shampoo, sunscreen, foundation, and even a new fragrance to shake things up. The Ulta 21 Days of Beauty sale ends Sept. 19, with new products on sale each day (plus early access deals and Ulta membership perks).

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Editor's picks from Ulta's 21 Days of Beauty sale:

Dig into our favorite 14 deals below. But take note that each is on sale for one day only, so mark your calendar!

Tarte Tartelette XL Tubing Mascara

One of my biggest beauty pet peeves is smudged mascara. That's why I made the switch to tubing mascara, and Tarte's Tartelette line is one of my go-tos. Score its XL Tubing Mascara for half price and enjoy plump, lengthy lashes that come off easily with warm water — no rubbing necessary.

On sale Saturday, Sept. 7.

$13.50 (was $27)
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Supergoop! Unseen Sunscreen Body SPF 40 Invisible Sun Protection

I've been using Supergoop! Unseen Sunscreen for years, as have a cult following of fans. This TikTok-famous, reef-safe mineral sunscreen is packed with fruit extracts and plant-based emollients, and is beloved by celebrities and makeup artists alike. The clear, scent-free gel has a non-greasy, satisfying, silk-like finish.

On sale Thursday, Sept. 19.

$21 (was $420)

OLAPLEX No.3 Hair Perfector

Olaplex isn't often on sale, but when it is, you pounce. The Original No. 3 Hair Perfector is the OG of its iconic hair-repairing product line, and you'll always find it in my beauty bag. It's an at-home treatment designed to reduce the signs breakage of damage by literally repairing the bonds of the hair shaft, resulting in shinier, bouncier locks.

On sale Sunday, Sept. 1.

$15 (was $30)
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Briogeo Scalp Revival MegaStrength+ Dandruff Relief Shampoo Charcoal + AHA/BHA

Another product I can personally vouch for is Briogeo Scalp Revival, a detoxifying charcoal-infused shampoo that has helped my hair grow long and strong by keeping my scalp exfoliated and follicles clear. Ulta has the line's MegaStrength + Dandruff Relief formula on sale for 50 percent off. It has all the ingredients I love, plus salicylic and lactic acids to curb scalp flaking.

On sale Monday, Sept. 2.

$21 (was $42)

More best-sellers from Ulta's semi-annual sale

Pick up these 10 additional brand-name picks while you're at it. Everything below is is 50 percent off!

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about-face THE PERFORMER Skin-Focused Foundation

In recent years, the line between makeup and skincare has been blurring in the best possible ways. THE PERFORMER Skin-Focused Foundation by Halsey's brand about-face is a great example. The vegan formulation uses blue agave, wintergreen, chlorella, and more natural ingredients to moisturize while providing buildable coverage in 45 skin tone options.

On sale Friday, Aug. 30.

$11 (was $22)

Osea Collagen Dream Night Cream

Collagen Dream by Osea does everything a superior night cream should do: provide nutrients, deeply moisturize, fight signs of aging, and protect the skin barrier from moisture loss while you sleep. And it does all that with plant-based ingredients like organic wild lavender, vegan collagen, squalane, and bio retinol.

On sale Monday, Sept. 16.

$34 (was $68)
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Peach & Lily Matcha Pudding Antioxidant Cream

Peach & Lily is a pioneer in wholesome Korean skincare, and its fan-favorite Matcha Pudding Antioxidant Cream is on special at Ulta's semi-annual sale. The anti aging, firming, and brightening day cream is Leaping Bunny certified and infused with vegan goodies like cape lilac, an anti-inflammatory, and, of course, matcha for its antioxidant super powers.

On sale Friday, Aug. 30.

$21.50 (was $43)

Bondi Boost HG Shampoo for Thinning Hair

Products that help thinning hair are in constant demand, so when one has 8,500 five-star reviews and an overall 4.6 star rating, we pay attention. Bondi Boost HG Shampoo is fortified with ingredients like Redensyl, Procapil, and Australian aloe to slow shedding and repair breakage, helping you achieve a fuller, denser head of hair.

On sale Friday, Aug. 30.

$15 (was $30)
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Half Magic Chromaddiction Shimmer Eye Paint + Eyeliner

If you love ethical beauty products, look no further than Half Magic. The makeup brand's bold, glittery colors and finishes, inspired by the edgy looks used on the HBO show Euphoria (its Emmy-nominated makeup artist is the founder), are exemplified in Chromaddiction Shimmer Eye Paint + Eyeliner. Score the smudge-proof eye makeup in eight ethereal colors.

On sale Monday, Sept. 2.

$12.75 (was $25.50)

Kinship Brightwave 10% Vitamin C + Peptide Brightening Serum

A great vitamin C serum is essential if you're a stickler for a daily skincare routine. Kinship Brightwave 10% Vitamin C + Peptide Brightening Serum addresses dullness, discoloration, and fine lines. In addition to its main sunshine ingredient, it uses vegan collagen peptides for anti-aging, red algae to fight free radicals, and more powerful plant-based ingredients.

On sale Monday, Sept. 2.

$22.50 (was $45)
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Pureology Hydrate Sheer Shampoo

We all kicked the drying sulfates and silicones out of our shampoo years ago, right? Now our standards are even higher for great hair, and Pureology rises to the challenge with its vegan Hydrate Sheer Shampoo. Its key ingredients are jojoba, green tea, and sage, all of which join forces to strengthen your hair and nourish your scalp. Recyclable packaging is the cherry on top.

On sale Friday, Sept. 6.

$18.50 (was $37)

Truly Smooth Legend Shave Set

This shave set by Truly packs all your depilatory needs into a neat little package. It includes a pre-shave scrub, shave butter, and after shave oil packed with vegan ingredients like coconut, lavender, and vitamin E, plus a starter razor.

On sale Friday, Sept. 6.

$45 (was $90)
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Sacheu Stainless Steel Non-Porous Gua Sha

Have you gotten into gua sha yet? This massage tool is believed to help with everything from puffiness to tension by draining your lymphatic system and relaxing your muscles. This non-porous stainless steel gua sha by Sacheu is made using recycled materials and comes in its own carrying pouch.

On sale Friday, Sept. 6.

$16 (was $32)

DIME Dans Les Bois Eau de Toilette

In the market for a new signature scent? Ulta 21 Days of Beauty has that covered too. DIME's Dans Les Bois Eau de Toilette is an intoxicating blend of floral and cedarwood that uses organic, hypoallergenic ingredients and sustainable packaging.

On sale Thursday, Sept. 19.

$26 (was $52)
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